AT&T Flagship Takes First Place in RDI’s 42nd International Store Design Awards
Chicago Store Singled Out for Innovative Sales Technology
Seattle, WA—January 29, 2013
The AT&T Michigan Avenue Flagship Store in Chicago, designed by global architecture and design firm Callison, was honored with two awards at the Retail Design Institute’s (RDI) International Store Design Awards Gala held this month in New York City. RDI’s competition celebrates exceptional retail design projects from around the world with over 200 international entrants vying for top awards.
The Magnificent Mile Flagship won First Place in the Service Retail Category. The 10,000 square foot store breaks the mold of traditional telecom retailing and is designed to “humanize” technology in a way that is fun, interactive and approachable.
The AT&T Flagship also received a Special Merit Award for Innovation in Customer Experience & Sales Technology. Integrated video technology is woven throughout the entire store and over 150 LED monitors create a dynamic “brand canvas.” With café-style tables and sit-down lounge areas, the new design completely reinvents the traditional sales experience, changing it from “transaction” to “interaction.”
Callison is a global architecture and design firm with ten offices on three continents. Founded in 1975, the firm focuses on retail, corporate, mixed-use, urban planning, residential, hospitality, mission critical and healthcare markets worldwide. The company is responsible for the design of more than 214 million square feet of commercial and retail space each year. With approximately 900 employees in offices in Seattle, Los Angeles, Mexico City, Dallas, Scottsdale, New York, London, Dubai, Beijing and Shanghai, Callison is one of the largest design firms based in the United States. Additional information about Callison can be found at www.callison.com .